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Objective
The objective of the campaign was to set up drive to store campaigns for several Adopt stores, in order to increase their local awareness and stimulate in-store traffic.
Our approach
Implementation of broad targeting based on socio-demographic criteria and affinities to reach a wide range of potential customers.
Broad and socio-demographic targeting
1
Selection of stores to prioritize and geographic targeting within a radius of 20 to 40 km around the points of sale to attract a local audience.
Localized geographic targeting
3
Selection of generic interests such as “Perfumes”, “Active Buyers”, and “Shopping” to reach people interested in products similar to Adopt’s.
Interest-based targeting
2
Choice of the formats best suited to the drive to store objective, promoting interaction with the audience and maximizing the conversion rate.
Optimization of advertising formats
4
Results
The budget of €534.81 generated 972,391 impressions, confirming a good return on investment and effective budget management.
Optimized profitability
With 838 clicks and a repetition of 3.37, the audience responded well to the ads, validating the effectiveness of the strategy.
Notable commitment
The campaign reached 288,857 people, ensuring effective local visibility at a controlled cost of €1.85 per result.
Increased local awareness
Our solutions
From visual and audiovisual creation to SEO and data analysis, our team supports you at every step to strengthen your presence and maximize your performance.
