BABILOU

Babilou is the European leader in corporate and community nurseries in France, with a network of over 1,900 childcare facilities across 13 countries.

Objectif

Expand non-branded search terms to uncover new opportunities while maintaining a cost per lead (CPL) below 15 euros.

Our Approach

We developed new campaigns targeting non-branded keywords to expand search reach and engage new audiences.

Creation of specific non-branded campaigns

1

We gradually adjusted bids to reach the minimum cost while maintaining campaign profitability and testing different budgeting strategies.

Advertising Bid Optimization

3

The campaigns were optimized to maximize the visibility of targeted themes and gather as much data as possible on user behaviors.

Maximization of Visibility

2

Regular analyses were conducted to assess the impact of new campaigns and make precise adjustments to ensure optimal performance.

Performance Tracking and Adjustment

4

Results

And market presence through expanded campaigns.

Better Visibility

Decrease in CPL between 2019 and 2020, ensuring a better return on investment.

10,22 € à 8,03 €

Increase in leads generated, demonstrating the effectiveness of the non-branded search strategy.

+32%

Our solutions

From visual and audiovisual creation to SEO and data analysis, our team supports you at every step to strengthen your presence and maximize your performance.

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A project?

Contact our agency to discuss your needs and find THE solution.