Objective
Ensure the successful launch of a new product line aimed at a younger audience, whilst maximising sales.
Our approach
We launched an initial campaign focused on acquiring qualified traffic, allowing us to present the product range to as many people as possible while generating interest and visits to the site.
Initial Traffic Campaigns
1
To attract more potential buyers, we offered a discovery kit for €10, including the three flagship products of the new range, thus facilitating discovery and purchase.
Offre promotionnelle attrayante
3
A second campaign was designed to convert traffic into sales using “warm” audiences, i.e. users who had already shown an interest in the brand’s products.
Targeted conversion campaigns
2
Regular adjustments were made throughout the campaign to ensure the relevance and effectiveness of the ads.
Real-time optimization and adjustments
4
Results
Reduced bounce rate, indicating better user interaction with the site.
-18%
Revenue growth, proving the success of the launch campaign.
+148%
Increase in purchases compared to the previous campaign targeting the same audience.
+654%
Our solutions
From visual and audiovisual creation to SEO and data analysis, our team supports you at every step to strengthen your presence and maximize your performance.