470 Prom. des Anglais, 06200 Nice
(+33) 1 70 83 15 99
contact@adquality.net
Objectif
Diversify Cocoon's lead acquisition by complementing SEA campaigns with Meta (Facebook), specifically targeting those aged 45 and over to optimise CPL and improve lead qualification.
Our approach
The first step is to specifically target the 45+ demographic, who represent Cocoon’s core target. This segmentation helps refine the audience and ensure that ads reach the people most likely to be interested in health insurance offers.
Target the audience
1
Choosing static formats is strategic to capture attention quickly and deliver a clear message. By redirecting users to commercial landing pages, we maximize the chances of conversion by offering a fluid user experience optimized for the desired action.
Use the right formats
3
Prioritizing conversion campaigns helps generate leads quickly. The goal is to create ads that prompt immediate action, such as filling out a form or requesting a simulation, to maximize ROI from the moment the campaign launches.
Optimize campaigns
2
Audience mix is key to reaching the right profiles. Using Lookalike Audiences (LAL) based on Cocoon’s existing data, complemented by generic affinity and lifestyle audiences, maximizes campaign reach and effectiveness by ensuring messages reach the right people, with high engagement potential.
Segmenting audiences
4
Results
The final CPA was very satisfactory, with an investment of 10% of the SEA budget for this new approach.
Cost-effective performance
The leads were easily processed thanks to good qualification, which made them easier to handle by the sales department.
Effective lead qualification
The first leads were collected very quickly, with a CPL equivalent to or even more advantageous than on the SEA, allowing rapid development of the system.
Fast Lead Generation
Our solutions
From visual and audiovisual creation to SEO and data analysis, our team supports you at every step to strengthen your presence and maximize your performance.
