470 Prom. des Anglais, 06200 Nice
(+33) 1 70 83 15 99
contact@adquality.net
Objective
Precisely target the right audiences for product campaigns to maximize revenue while staying within budget constraints.
Our Approach
We developed a campaign structure focused on specific audiences, enabling optimal segmentation of products (women, men, children, babies). This approach contributed to better ad attribution and effective targeting.
Target Audience Structuring
1
We prioritized campaigns by level of importance: flagship products were promoted first with updates every two weeks, while less popular products were categorized as medium or low priority, ensuring budget balance.
Product Priority Planning
3
Nous avons exclu certains mots-clés non pertinents pour éviter la diffusion des annonces à des audiences qui ne correspondaient pas au produit présenté. Par exemple, les termes « homme » ont été exclus des campagnes ciblant des produits pour femmes, filles et bébés, assurant ainsi une meilleure qualité des impressions.We excluded irrelevant keywords to prevent ads from being shown to audiences unrelated to the featured product. For instance, terms like "men" were excluded from campaigns targeting products for women, girls, and babies, ensuring better impression quality.
Management of Negative Keywords
2
All campaigns were regularly analyzed for real-time adjustments, enabling continuous performance optimization and quick responses to market fluctuations.
Dynamic Monitoring and Adjustment
4
Results
Reduction in COS (Cost of Sales), contributing to improved overall profitability.
+8%
Increase in revenue, demonstrating the effectiveness of the strategy and its direct impact on sales.
Revenue multiplied by 2.2
Significant reduction in campaign costs, optimizing the budget while maintaining high performance.
-29%
Our solutions
From visual and audiovisual creation to SEO and data analysis, our team supports you at every step to strengthen your presence and maximize your performance.
