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Objective
Optimize catalog integration on the Amazon marketplace by adhering to best practices and ensuring consistency with the brand image. Adapt internal processes to comply with Amazon policies and provide quality after-sales service to enhance customer experience and loyalty.
Our Approach
Integrate the catalog by structuring products to ensure compliance with marketplace specifications. This includes optimizing titles, descriptions, and images to enhance internal search rankings and product visibility.
Catalog Integration Following Amazon Best Practices
1
Mettre en place le service Fulfillment by Amazon (FBA) pour optimiser la gestion logistique. Cela inclut la configuration de FBA pour l’expédition et le stockage des produits, le suivi des performances de livraison et la gestion proactive des stocks pour éviter les ruptures.Implement the Fulfillment by Amazon (FBA) service to optimize logistics management. This includes setting up FBA for product shipping and storage, monitoring delivery performance, and proactively managing inventory to prevent stockouts.
Implementation of Fulfillment by Amazon (FBA)
3
Create an Amazon Store and develop A+ content to enhance product listings. The Store and A+ content will be regularly updated to align with the brand's visual identity and ongoing campaigns, ensuring a consistent and engaging brand experience.
Creation of a Store and Regularly Updated A+ Content
2
Launch Sponsored campaigns to increase visibility and drive sales. Various formats and keywords will be tested in Sponsored Products and Sponsored Brands campaigns, with ongoing analysis of results to maximize return on investment.
Launch of Sponsored Campaigns
4
Results after 1.5 years of collaboration
This analysis highlights the importance of well-defined content strategies to remain competitive and efficient in managing digital assets.
Optimization and Strategy
France, Germany, and the United Kingdom achieve high scores (ranging from 83% to 92%), while other countries, such as Bulgaria and Turkey, show lower results.
Comparative Analysis
Spain stands out with a high score of 94% in content asset performance, surpassing the average of several European countries.
Competitive Positioning
Our solutions
From visual and audiovisual creation to SEO and data analysis, our team supports you at every step to strengthen your presence and maximize your performance.
