470 Prom. des Anglais, 06200 Nice
(+33) 1 70 83 15 99
contact@adquality.net
PERRON RIGOT
Perron Rigot is a renowned French manufacturer of depilatory waxes, used by beauticians and beauty salons worldwide. With 30 years of innovation and over 20 patents, Perron Rigot continues to develop new formulas, including low-temperature waxes and disposable waxes without strips, which it invented itself.
Objective
The goal is to generate sales in a new market (the United States), despite strong competitive pressure. Additionally, a product was copied even before its launch by a Chinese reseller, which adds an extra challenge to the differentiation and success strategy in this market.
Our approach
Identify and understand the specific needs of retailers to ensure that product information meets their expectations.
Analysis of retailers' needs
1
Centralize all product information in a master file, ensuring consistent and comprehensive data management.
Creation of a master file
3
Provide tailored recommendations to retailers, aligning their needs with Mattel's product data to optimize online presentation.
Personalized advice on best practices
2
Develop quality control procedures to verify the compliance of product listings once online, ensuring optimal presentation across all platforms.
Implementation of quality processes
4
Results
To prepare for the recovery: A minimal presence was maintained to stay competitive and be ready for the next sales peak, ensuring a smooth recovery.
Strategic maintenance
Adjustment of marketing efforts
Reduction of investments in August: The decline in demand justified an adjustment of marketing efforts, optimizing resources during this period.
In June and peak in July: The effective optimization of flows boosted sales, reaching a peak in July with exceptional results.
Notable growth
Our solutions
From visual and audiovisual creation to SEO and data analysis, our team supports you at every step to strengthen your presence and maximize your performance.
