470 Prom. des Anglais, 06200 Nice
(+33) 1 70 83 15 99
contact@adquality.net
Objective
The objective is to improve the margin on products with a low average basket value by implementing strategies to optimize their profitability. At the same time, it is crucial to rebalance the commercial relationship and pricing policy with Amazon Vendor to align the sales conditions with the company's financial goals, while enhancing competitiveness on the platform.
Our Approach
Understand the specific expectations of retailers to ensure that Mattel's product data meets their requirements and optimize product presentation.
Analysis of Retailers' Needs
1
Centralize and structure all product data in a master file, ensuring consistent and comprehensive management of information.
Creation of a Master File
3
Provide strategic recommendations for each retailer to better tailor product data to the standards of each sales platform.
Personalized Advice on Best Practices
2
Develop procedures for controlling and validating the quality of product listings after they go live, ensuring they meet the required presentation and content standards.
Implementation of Quality Processes
4
Results
Despite seasonality, confirming the effectiveness of the actions implemented to boost performance.
Improvement in profitability
An approximately 9% increase in average basket size, resulting from a better product offering and targeted sales management.
+9% in average basket size
In 4 months, even during the slowest period of the year (summer), thanks to effective optimization strategies.
+18% in sales
Our solutions
From visual and audiovisual creation to SEO and data analysis, our team supports you at every step to strengthen your presence and maximize your performance.
