470 Prom. des Anglais, 06200 Nice
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contact@adquality.net
Why do SEO?
SEO (Search Engine Optimization) is an essential digital strategy aimed at optimizing a website's organic visibility on SERPs (Search Engine Results Pages). By leveraging advanced techniques such as keyword research, on-page optimization (tags, content, internal linking), off-page optimization (backlinks, social signals), as well as improving user experience (UX) and technical performance (Core Web Vitals), SEO attracts qualified traffic. This approach increases brand awareness, enhances engagement rates, and maximizes conversions sustainably, while reducing reliance on paid PPC (Pay-Per-Click) campaigns.
Main SEO Challenges:
Increased visibility
Optimiser le positionnement sur les SERP (Search Engine Results Pages) pour apparaître parmi les premiers résultats, maximisant ainsi le CTR (Click-Through Rate) et captant l'attention des utilisateurs dès leur requête.
Controlled cost
Once the website is optimized through practices such as on-page optimization, the creation of evergreen content, and strengthening authority via quality backlinks, organic traffic is generated without requiring constant investment in PPC (Pay-Per-Click).
Trust and credibility
Websites that rank naturally benefit from E-E-A-T (Experience, Expertise, Authority, Trustworthiness) signals valued by search engines, thus enhancing the positive perception of users.
Longevity of results
Unlike programmatic ad campaigns or sponsored ads, SEO efforts provide long-term benefits, thanks to the strength of technical structures and the cumulative impact of optimized content on rankings.
Our solution
Proximity and expertise
AdQuality is committed to improving your organic SEO. We start with an audit of your site to analyze the competition and identify factors limiting your ranking, then we make recommendations to achieve your goals.
Internal content optimization
Our SEO specialists optimize your pages to be fast and smooth. We harmonize tags, metas, and links while selecting the best keywords to provide an optimal user experience.
Effective link-building strategy
We build a link-building strategy with a vast network of blogs and information sites. This approach enhances your site's visibility with search engines, making it a reference in its field.
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Transparency and performance tracking.
Our SEO agency focuses on efficiency and transparency. We use tools to track keyword performance and traffic evolution, providing you with a detailed report of the results at each stage.
Our solutions
From visual and audiovisual creation to SEO and data analysis, our team supports you at every step to strengthen your presence and maximize your performance.
Why choose AdQuality's support?
With its expertise and experience, AdQuality is committed to working alongside you to implement a SEO strategy perfectly tailored to your goals and audience. Regardless of your company's size, location, or budget, you make the right choice by opting for an effective SEO approach that can propel your brand and make it indispensable online.
From our first contact, we conduct a comprehensive audit of your site to design a customized strategy aimed at maximizing your visibility on search engines and improving your organic ranking.
SEO for the e-commerce sector
Strategic Focus: Optimization of product pages by incorporating transactional keywords, unique descriptions, structured tags (rich data for customer reviews, pricing, availability), and optimized visuals. Technical Tools: Implementation of XML sitemaps for efficient crawling, optimization of page load times via Core Web Vitals, and monitoring of content duplication using tools like Screaming Frog. Main Objective: Increase conversions and maximize ROI (Return on Investment) by driving qualified traffic.
SEO for local businesses
Strategic focus: Leverage Google’s Local Pack by optimizing the Google Business Profile, strengthening presence in local directories, and targeting geolocated keywords (e.g., "plumber in Marseille"). Technical tools: Integration of geographic tags, acquisition of backlinks from local sources, and collection of authentic customer reviews to boost credibility. Main objective: Attract local customers and increase foot traffic to physical stores.
SEO for blogs and content websites
Strategic focus: Develop diverse, high-value content with long-form articles optimized for informational keywords and specific search intents. Use topic clusters to structure the content. Technical tools: Trend analysis via Google Trends, schema markup integration for FAQs or articles, and performance monitoring through Google Search Console and SEMrush. Main objective: Increase recurring organic traffic and establish authority in the field.
SEO for B2B professionals
Focus stratégique : Cibler des mots-clés de longue traîne axés sur les solutions ou besoins spécifiques des décideurs (ex. : "logiciel CRM pour PME"). Créer du contenu à haute valeur ajoutée comme des livres blancs, des études de cas détaillées, et des guides téléchargeables. Outils techniques : Optimisation des pages pour le lead nurturing avec des call-to-action (CTA) clairs, mise en place de landing pages adaptées, et suivi des comportements via des outils comme Hotjar ou HubSpot. Objectif principal : Renforcer la crédibilité, générer des leads qualifiés et accélérer le cycle de vente.
Our Partners
Our solutions
From visual and audiovisual creation to SEO and data analysis, our team supports you at every step to strengthen your presence and maximize your performance.
To attract new customers by highlighting product pages or specific categories.
E-commerce
Like consultants, consulting firms, or agencies aiming to position themselves as experts in their field.
Service providers
For media or blogs, SEO helps capture recurring traffic from trending keywords.
News or content websites
Who aim to compete with more established competitors and carve out a place in their niche.
Start-ups and PME
Hotels, restaurants, or businesses that rely on local positioning to attract customers.
Local establishments
Who is SEO for?
The Pillars of a Successful SEO Strategy
Keyword Research
Keyword research involves identifying the terms searched by users to target relevant content. On-page optimization consists of integrating these keywords into key page elements (titles, descriptions, H1 tags, images) to improve visibility and SEO rankings.
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Netlinking is an SEO strategy that involves acquiring inbound links (backlinks) from high-quality external websites. These links signal to search engines that your content is relevant and trustworthy, which can improve your site's ranking. Effective netlinking should prioritize quality over quantity by obtaining backlinks from relevant and reliable websites while adhering to best practices to avoid Google penalties.
Netlinking
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Creating quality content relies on delivering added value to your audience. This involves producing well-researched, relevant, and engaging articles, videos, or infographics. The content should answer user questions, be SEO-optimized, and provide a seamless user experience.
Quality Content Creation
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Technical SEO optimization aims to enhance your site's structure and performance, making it more accessible to search engines and faster for users. This includes improving loading speed, implementing proper HTML tags, managing 404 errors, optimizing code, creating XML sitemaps, and enhancing site indexability. Effective technical optimization ensures a smooth user experience and strengthens SEO performance.
Optimisation technique
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Still hesitating?
SEO is an essential and versatile strategy that can be tailored to the needs of any business, regardless of its industry. Depending on your goals—whether it's increasing visibility, generating leads, or building customer loyalty—there are customized SEO approaches to achieve tangible and lasting results.
SEO Expert for Over 15 Years
3
Agencies in France and internationally
45+
Certified, experienced collaborators from 10 different nationalities
50M€
Media investments
managed annually by our consultants
3
Awards
Won at the Grand Prix du Search in 2018 and 2019