470 Prom. des Anglais, 06200 Nice
(+33) 1 70 83 15 99
contact@adquality.net
Our Marketplace Campaigns with AdQuality
At adQuality, we transform the management of your product catalogs into a true growth driver. With over 15 years of experience in the field, Antonio Parisi, former expert at Mirakl, embodies the excellence and innovation that define our approach. His in-depth expertise in international marketplaces and ability to develop high-performance strategies ensure measurable and sustainable results for our clients.
Marketplace Expert for 15 Years
3
Agencies in France and internationally
45+
Certified, experienced collaborators from 10 different nationalities
50M€
Media investments
managed annually by our consultants
3
Awards
Won at the Grand Prix du Search in 2018 and 2019
Our Partners
Main Challenges of the Marketplace:
Instant visibility and qualified traffic
Marketplaces ensure immediate exposure to millions of active users without the need for massive advertising investments. This makes them a powerful lever to capture a qualified audience ready to convert.
Customer retention through an optimized experience
With a smooth user interface, secure payment options, and efficient logistics (such as Fulfillment), marketplaces enhance customer satisfaction and loyalty, promoting repeat purchases.
Optimization of Operational Costs
The use of the integrated infrastructure of marketplaces significantly reduces costs related to logistics, storage, and customer support, allowing businesses to focus on their commercial strategy and products.
Exploitation of analytical data
Marketplaces provide detailed dashboards and advanced behavioral data, allowing sales strategies to be adjusted based on market trends, product performance, and consumer needs. This market intelligence helps maximize sales and anticipate growth opportunities.
They are ideal for those who want to expand their distribution network without creating an expensive e-commerce infrastructure.
E-commerce of physical products
For small or new businesses that want to quickly gain visibility and expand their customer base without heavy investment.
Start-ups and SMEs
For entrepreneurs who sell handmade or artisanal products and wish to join a specialized platform.
Artisans and creators
Platforms can also be used by service-based businesses offering solutions in categories such as training, coaching, or personal services.
Service-based businesses
Who is the Marketplace for?
Our solutions
From visual and audiovisual creation to SEO and data analysis, our team supports you at every step to strengthen your presence and maximize your performance.
Our solution
Proximity and expertise
AdQuality is committed to improving your organic SEO. We start with an audit of your site to analyze the competition and identify factors limiting your ranking, then we make recommendations to achieve your goals.
Internal content optimization
Our SEO specialists optimize your pages to be fast and smooth. We harmonize tags, metas, and links while selecting the best keywords to provide an optimal user experience.
Effective link-building strategy
We build a link-building strategy with a vast network of blogs and information sites. This approach enhances your site's visibility with search engines, making it a reference in its field.
4o mini
Transparency and performance tracking.
Our SEO agency focuses on efficiency and transparency. We use tools to track keyword performance and traffic evolution, providing you with a detailed report of the results at each stage.
Why choose AdQuality's support?
With its expertise and experience, AdQuality is committed to working alongside you to implement a SEO strategy perfectly tailored to your goals and audience. Regardless of your company's size, location, or budget, you make the right choice by opting for an effective SEO approach that can propel your brand and make it indispensable online.
From our first contact, we conduct a comprehensive audit of your site to design a customized strategy aimed at maximizing your visibility on search engines and improving your organic ranking.
Marketplace for e-commerce
Idéal pour les détaillants souhaitant bénéficier d’une visibilité immédiate et d’une gestion simplifiée des ventes. Des plateformes comme Amazon ou eBay permettent d'accéder rapidement à un large public sans les contraintes liées au développement et à la maintenance d'une infrastructure technique.
Marketplace for artisans and creators
Specialized platforms like Etsy or Amazon Handmade provide a unique showcase for artisans looking to target an audience sensitive to authenticity and handmade products, while benefiting from a loyal and engaged community.
Marketplace for local businesses
Des solutions comme Leboncoin, Facebook Marketplace, ou Cdiscount aident les entreprises locales à cibler leur clientèle de proximité. En misant sur la géolocalisation et des offres adaptées, elles permettent de réduire les coûts tout en développant un circuit court de distribution.
The Strategic Pillars for Success in Marketplace
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Detailed and attractive description.
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Use of relevant keywords for the platform's internal search.
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High-quality images and engaging videos.
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Clear and competitive pricing.
Optimization of product/service listings
1
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Invest in internal advertisements offered by marketplaces (e.g., sponsored placements).
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Highlight products/services in specific categories or during special events (e.g., Black Friday).
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Leverage analytical tools to identify top-performing products.
Internal Promotion Strategy
3
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Encourage satisfied customers to leave positive reviews.
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Respond quickly and professionally to negative feedback.
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Maintain an excellent rating to strengthen credibility and trust.
Review and Reputation Management
2
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Ensure delivery times are met through effective logistics coordination.
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Offer responsive customer service, sometimes using tools provided by the platform.
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Implement post-sale follow-up to build customer loyalty.
Logistics Management and Customer Service
4
Still unsure?
Marketplaces are a powerful lever for any business looking to quickly and effectively expand its online presence. By focusing on a structured strategy, ranging from product listing optimization to proactive management of reviews and promotions, businesses can maximize profitability while minimizing constraints. They offer unparalleled opportunities for access to a global and diverse market. Working with a clear strategy tailored to one's sector is therefore essential to make the most of this indispensable channel.
Our Partners
