470 Prom. des Anglais, 06200 Nice
(+33) 1 70 83 15 99
contact@adquality.net
Objective
Maximize brand visibility in shopping malls by leveraging their high foot traffic, particularly in shopping galleries, to effectively reach our target audience.
Our Approach
Implementation of specific targeting for individuals aged 35 and over, in the upper socio-professional categories (CSP+), to reach a strategic audience.
Demographic Targeting
1
Adjustment of broadcast frequencies to maximize visibility among the selected profiles.
Optimized Broadcast Frequency
3
In-depth work on audience segments to refine broadcasts.
Audience Segmentation
2
Concentration of broadcasts in high-traffic areas to maximize visual impact.
Leveraging the density of shopping malls
4
Results
The cost per 1,000 views is €100.05, which is high compared to expectations. This indicates a low conversion rate from impressions to views, possibly due to a lack of creative appeal or poor alignment with the audience. Optimizing the visual content and advertising message could make the campaigns more engaging and reduce this cost.
Cost per Thousand Views (CPM)
The cost to reach 1,000 impressions was €14.59. This CPM indicates a need for adjustment to improve advertising spend efficiency. Optimizations in targeting or creatives could be considered to increase reach without raising costs.
Cost per Thousand Impressions (CPM)
The results achieved do not fully meet the set objectives, with figures slightly below market standards. This situation calls for reflection on the necessary optimizations to improve campaign impact and achieve a better return on investment.
Performance Benchmarks
Our solutions
From visual and audiovisual creation to SEO and data analysis, our team supports you at every step to strengthen your presence and maximize your performance.
