470 Prom. des Anglais, 06200 Nice
(+33) 1 70 83 15 99
contact@adquality.net
Objectif
Generate qualified leads while increasing the share of non-branded campaigns and optimizing the cost per lead (CPL).
Our approach
We identified and classified priority and secondary themes to optimize campaigns, thus ensuring precise and relevant targeting of audiences.
Identification of strategic themes
1
Auctions were adjusted daily taking into account the level of competition and market pressure, thus ensuring better positioning while controlling costs.
Real-time bid adjustment
3
A/B testing was implemented to qualify queries and determine the best performing keywords, allowing ads to be adjusted based on the results.
Continuous qualification and testing of requests
2
Performance analyses have been regularly conducted to adjust campaigns and maximize their results.
Targeted monitoring and optimization
4
Results
Savings achieved through budget optimization and efficient campaign management.
16%
Significant reduction in acquisition cost, allowing Verisure to reduce its expenses while increasing its results.
-40%
Augmentation du volume de leads générés, contribuant à la croissance de la base de prospects de Verisure.
Leads generated multiplied by 1.4
Our solutions
From visual and audiovisual creation to SEO and data analysis, our team supports you at every step to strengthen your presence and maximize your performance.
